What an era to live in: comforts altogether unknown to the vast majority of human beings down countless millennia we now take completely for granted. Early this morning I ran seven miles through the rolling countryside of the South Downs to a little town called Lewes. I ran to Lewes to get breakfast at a cafe I like - a reward for making the run. We’ve talked before about using rewards in behaviour change theory. It was 7AM when I set out. The morning was damp, misty and chil

The human being’s capacity for memory is truly phenomenal. Other non-human animals just seem to live in the moment, more or less. Sure, animals can recognise individuals, objects and patterns they have come across before and they learn from their experiences, but a horse doesn’t appear to rehash its past, wondering if it made the right life choices. Similarly, animals don’t seem to fantasise and agonise about hypothetical futures like people do. A tiger probably does not dayd